A'uzu billahi minashaitanir rajim | I seek refuge in Allah from the outcast Satan |
Bismillahir Rahmanir Rahim | In the name of Allah, the Most Beneficent, the Most Merciful |
'Al-Hamdu lillahi Rabbil-'Aalamin (1:1) | Praise be to Allah, Lord of the Worlds,(1:1) |
'Ar-Rahmaanir-Rahiim (1:2) | The Beneficent, the Merciful.(1:2) |
Maaliki Yawmid-Diin; (1:3) | Owner of the Day of Judgement.(1:3) |
'Iyyaaka na'-budu wa 'iyyaaka nasta-'iin.(1:4) | Thee (alone) we worship; Thee (alone) we ask for help. (1:4) |
'Ihdinas-Siraatal-Mustaqiim- (1:5) | Show us the straight path,(1:5) |
Siraatal-laziina 'an-'amta 'alay him- (1:6) | The path of those whom Thou hast favoured; (1:6) |
Gayril-magzuubi 'alay him wa laz-zaaalliin. (1:7) | Not (the path) of those who earn Thine anger nor of those who go astray. (1:7) |
Saturday, January 24, 2009
ABOUT THE HOLY QURAN
Thursday, January 22, 2009
Welcome to worldtechnology.com
Ex-D
eutsche Post top 'fat cat' faces court
Published: 22 Jan 09 12:34 CET
Online: http://www.thelocal.de/national/20090122-16941.html
The ex-head of Germany's Deutsche Post faced court on Thursday over an international tax evasion scandal that fuelled public anger about "fat-cat" excesses in Europe's biggest economy.
Sunday, January 11, 2009
New Technology, Inc
Saturday, January 3, 2009
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Saturday, December 20, 2008
SCIENCE & TECNOLOPGY
Welcome
Comprendia specializes in the marketing and business development needs of small to mid-size life science and biotechnology companies. Communicating the value of your products or service requires knowledge of the science behind them, an understanding of your target markets and end users, and choosing effective communication tactics for your message. Our knowledge base effectively bridges these diverse areas, allowing you to leverage our capabilities on a cost-effective, per project basis. We know that your ultimate goal is to grow your business, and will work with you to devise a plan that clearly outlines a winning marketing strategy, helping you achieve your objectives. Contact us to schedule a free one-on-one or web-based consultation, and also request a Marketing 101™ workshop.
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Macy’s pulls out all the stops
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December 19, 2008 · No Comments
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- Macy’s is probably one of the nation’s largest retail advertiser. During the year, it probably runs a few full page ads a week in all major newspapers. With Christmas, a make-or-break time, coming up, Macy’s seems to have pulled out all the marketing stops. At least in the Washington Post, it has been running several junior or full page ads EVERY day. It has had a sale or coupons or both for practically every day of the week. And today, there is an ad that says that Macy’s stores will be open 24 hours a day from Saturday until Christmas Eve.
- To me, this seems almost desperate. What is the ROI on this media expenditure? Of course, media prices go down with frequency, and Macy’s must be on the highest frequency tier. I will be interested in seeing retail figures for December when they come out.
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Selling Whoppers or selling stupid?
December 17, 2008 · No Comments
I was a bit astounded by this campaign. First, I feel that labeling people and using the term”Whopper virgin” is a bit tacky. And then, there is the negative reaction the ad has gotten, as is described in this article in the Chicago Tribune, which also ran today in the Washington Post. The article claims the ad missed its mark. Other people are writing about this too, saying the ad is ignorant, or colonialistic or worse. Motley Fool(the finance “educators”) analyzed the ad, in light of Burger King’s other “risky” ad campaigns, and says the company “may have bitten off more than it can chew.” BK even issued a press release saying they are investing in the lands of the Whopper Virgins. This also sounds colonialistic.
→ No CommentsCategories: advertising
Tagged: Burger King advertising, Whopper Virgins campaign
Why getting feedback is important
December 15, 2008 · No Comments
→ No CommentsCategories: Marketing
Tagged: customer feedback, feedback
Brand versus Price
December 13, 2008 · No Comments
How important is price when you are shopping? Do you ever buy store brands (also known as private labels) to save money? If you are like many Americans, increasingly the answer is yes, price is important. More and more, private labels are gaining market share, as is reported in this New York Times article. As the article points out, people are flocking to store branded staple items and sticking to brands only for certain items. One such item, the article points out, is Heinz ketchup. I would bet other legacy brands like Tide detergent, Crest toothpaste and Coke are still doing well. For certain things, like milk or eggs, brand does not mean much. For others, brand means quality or taste.
→ No CommentsCategories: branding
Tagged: private labels, store brands
USP: English that you can understand!
December 11, 2008 · No Comments
You’ve got to hand it to Dell. It has figured out what its customers want–customer service that is understandable, and responsive. This customer service is not what its currently offers, since most likely if you call Dell you will end up talking to Raj in Bangalore or Juan in the Philippines (and by talk, I mean trying to make yourself understood to someone who has some understanding of computers and less regarding English). In response to this desire to talk to people who might understand what you are asking, and give you instructions you might be able to use, Dell has instituted a program called Your Tech Service Team, in which you will talk to support people right here in the U.S. The kicker is that it will CHARGE you a premium ($12.95 a month, which ends up being $155.50 a year). So let’s recap: for a mere $155 a year, you will get customer service in understandable English from an American company. Sounds like a hell of a marketing program. If you think I am making this up, please read the article in the Washington Post.
So much for the idea that companies aren’t responsive to customer complaints.
→ No CommentsCategories: Marketing
Tagged: USP, Dell customer service, Your Tech Service Team, Jitterbug Cellphones, English
Why is writing so hard?
December 10, 2008 · No Comments
And writing clearly even harder? As a writer, I make mistakes and my stuff has typos. Occasionally, I use the wrong word. But most of the time, I catch these mistakes. However, most people seem to have no idea. Recently, through my work, I encountered the frequent misuse of the following words: effect/affect and ensure/assure. Check out this useful post on Copyblogger about frequently misused words, which is helpful for reference. Another frequent mistake is using the word which instead of that or vice versa. In general terms, we use which only after a comma, to set off a separate phrase. Also, referring to businesses or corporations as “them” or “they.” Use it/it’s (the corporation, although employing people, is an entity not a person or a collection of people). Another pet peeve of mine is when people use that instead of who when referring to other human beings, as in: “you know Julie that lives in DC?” It should be “you know Julie who lives in DC.”
→ No CommentsCategories: Good writing
Tagged: writing mistakes
Now it’s robo-calls
December 9, 2008 · No Comments
I am sure that you heard of the Republican National Commitee’s robo-calls during the 2008 election. People were very irritated to get them. And why wouldn’t they? After all, it is bad enough to get an unsolicited call but then to pick up the phone to be greeted by a robotic voice? You can’t talk back to a robot! You can’t ask the caller to please never call you again. And what is most interesting is that there is no data that show that these types of calls work. Here is an article in Politico from earlier in the year pleading with the campaigns not to use robo-calls. The author claims that one of the main reasons that these calls are employed is because they are cheap.
→ No CommentsCategories: Marketing
Tagged: robo-calls, robocalls, Verizon FIOS marketing
The power of branding
December 8, 2008 · 2 Comments
I’ve had lots of occasion this past week to think about branding as I led writing groups for a business school class on marketing. The undergrads had to write a marketing paper dealing with some sort of marketing strategy. Most of them wrote about “brand extension,” where a new product is introduced under the existing brand name. The students had a bit of trouble relating theory to real world practice, but if anyone doubts the power of marketing and branding, they should look no further than this article in yesterday’s Washington Post. The article talks about how exposure to certain brands (Coke is one of them) actually fires up areas in the brain that are also akin to RELIGIOUS experience. Why? Because marketers have spent years creating messaging that forms emotional connections for the brand. Of course, Coke is the prime example. I think it has the highest (here’s another marketing term) brand equity of all brands. It logo is instantly recognizable, and they have had a particularly successful marketing campaign. When we think of Coke we may think “a Coke and a smile” or Santa or fuzzy bears or any number of campaigns designed to appeal to our emotions. The bottom line is that good marketing and branding do work to create positive associations.
Most everything that we are exposed to through the media has a (yet another marketing term) brand essence or personality. We associate certain behaviors/attributes/lifestyles/etc. to certain brands/products/people and countries? At least Howard Fineman of Newsweek seems to think that countries have brand personalities. And perhaps they do. However, he writes that Barack Obama is engaging in a branding exercise for the United States simply by the choices he’s making for cabinet positions. Although I agree with the premise, I think Fineman is a bit sketchy on the details.
→ 2 CommentsCategories: Marketing · branding
Tagged: branding, emotional appeal of brands, brand equity, brand extension, brand personality